At ILAJITU, precision, heritage, and distinction define everything we create. As part of our continued evolution as a refined brand within the United Kingdom, we are pleased to formally present an important update to our identity.
Effective 24 April 2026, the brand formerly known as ELAJITU is now exclusively recognised as ILAJITU.
ILAJITU is a registered trademark in the United Kingdom under Trademark Registration Number: UK00004320128, within Class 14, covering fine jewellery, watches, and related luxury goods.
A Natural Evolution
This transition represents a considered step in strengthening our brand’s global presence and safeguarding its identity. While the name has evolved, our commitment to craftsmanship, quality, and timeless design remains unchanged.
ELAJITU and ILAJITU represent one continuous legacy.
Any products, materials, or references bearing the name ELAJITU remain entirely authentic and part of our brand story.
Our Digital Presence
To reflect this evolution, our official domain has been updated:
www.elajitu.com is now www.ilajitu.com
We invite you to visit our new digital home for the latest collections and brand updates.
Intellectual Property
The ILAJITU name and associated marks are legally protected. Any unauthorised use, reproduction, or imitation is strictly prohibited and will be enforced to the fullest extent of applicable law.